Shot on the Capri coastline, our latest campaign takes the path less travelled. Join us on a voyage of self-discovery and self-indulgence as we journey to distant shores and faraway places.
WHERE TO STAY
The island of Capri is wild and untamed, framed by stony cliffs that fall away into the ocean, glistening caves whose see-through depths plunge away below, and stony paths that drift from medieval villas towards the island heights. Capri encapsulates the modern ideal of freedom laced with decadence, with its dramatic yellow beaches that lie only a short walk from some of Italy’s best and most exclusive dining experiences.
The bold prints of JETS glowed hotly against the amber stones, and almost everywhere on the island became an opportunity to strip off or set up for more shots for our editorial.
WHERE TO STAY
The Villas dotting the coast of Capri are incredible, but – like everything on this island – planning is essential, particularly if you choose to travel during peak times. We were fortunate to secure a booking in the gorgeous family run Villa Anacapri – a stunning spot away from the hustle and bustle of main Capri. With its stunning coastal simplicity and antique Mediterranean air, the home naturally became one of our shoot locations as well. You can find the Villa Anacapri on the travel site ‘Hidden Italy’ – it’s the one nestled into the side of a mountain overlooking the sea.
For downright luxury that gets the tick of approval from Anna Wintour, try the JK Place Capri Hotel. Incredibly classy with views of Mt Vesuvius, the place provides old-fashioned service and a timeless sense of opulence.
If you’re looking for somewhere to inspire your inner beach-side-vintage interior designer, check out the Capri Tiberio Palace, where 1950’s Hollywood glamour meets the Amalfi coast. Somehow, it just fits. Finally, for somewhere that you may never want to leave, book a room at the Punta Tragara Hotel. It’s five star, creamy peach washed and dotted with the bluest pools – almost as delectable as its ridiculous rambling views of mountains ruptured against the sea.
WHERE TO EAT
Our absolute favourite dining spot was Il Riccio, where we spent long afternoons on sun beds sipping rosé, enjoying the incredible seafood, or shooting images for Jets. The beach club sits on the cliff where one can see local fishing boats ducking out or watch fellow tourists riding kitsch open-top limos around the town. Another favourite of ours was Lo Zodiaco. In the thick of the strip of other restaurants and bustling with tourists, this place still felt authentic with a nice mix of locals and tourists – and both service and food were incredible.
But really, it wouldn’t be a complete dining list without somewhere to go purely for the views. The food at the Geranio Capri is very good, but sitting on the terrace jutted with mountain greenery that gives way to the ocean is excellent. It’s high up and worth it just for the experience.
WHAT TO DO
A number of areas in Capri have to be ticked off the Instagram bucket-list, starting with La Fontelina – the place to see and be seen on the island. Super chic, you pay a premium to hang with the it crowd. Reserve lounge chairs by the water by reserving a table for lunch as well – a policy they are very strict on (they require a credit card to hold your table and even if you don’t turn up, you’ll be charged).
To view the historic mountain road of Via Krupp, you’ll need to take a coach along the top ridge – as the many switchbacks are closed to walkers due to falling rocks.
Any trip to Capri would be incomplete without an exploration of the touristy but breathtaking Blue Grotto. A tiny entrance leads to a vacuous cave filled with electric blue water, pierced with shards of light that filter through from small cliff openings. We took the wonderful Giannis Boats, who were excellent guides.